Frequently Asked Questions

Most local businesses see meaningful movement in Google rankings within 3-4 months, with stronger results by month 6. Google Business Profile optimization often produces the fastest early wins while on-site and content work builds momentum in the background. SEO compounds — the longer it runs, the cheaper each new customer gets.

Paid advertising (Google Ads, Meta Ads) buys immediate traffic — it stops the moment you stop paying. SEO earns organic rankings through content and technical optimization; it takes longer to build but keeps generating traffic without an ongoing cost per click. The strongest approach uses both: paid ads for leads today, SEO for leads next year.

No — and anyone who guarantees a #1 ranking is either lying or gaming a search engine that will eventually catch it. What we do guarantee is consistent, measurable progress: tracked rankings, more calls, more form fills, and monthly reporting so you can see exactly what's moving.

Not always. A well-optimized Google Business Profile and social pages can generate leads on their own. That said, a simple landing page converts noticeably better once you're running paid traffic — we can build one as part of the engagement if you don't have one yet.

It depends on who you're trying to reach, not on posting everywhere. Facebook and Instagram cover most local, visual, and service-based businesses well. We help you pick 1-2 platforms and stay consistent there instead of spreading thin across every network.

We respond promptly and professionally, take the conversation offline when needed, and use every review — good or bad — as a signal for what to fix. The real strategy is generating enough positive reviews on an ongoing basis that occasional negative ones don't define your profile.

We handle the copywriting, design, and scheduling. Photos and video from your actual location and team tend to perform best, so we'll ask you for a bit of raw footage periodically — but we don't require you to produce a content calendar yourself.

Someone who actually fits what you sell and is ready to talk — not just a form fill. We qualify leads by budget, location, and intent before they reach your phone, so your time goes to real prospects instead of tire-kickers.

We typically start with a testing budget of $500-$1,500/month in ad spend to find what works for your specific business, then scale spend on the campaigns that prove profitable. We don't recommend increasing budget until you have a positive return on ad spend.

We report on calls, form fills, and booked appointments — not impressions or likes. Vanity metrics don't pay your bills, so our monthly reports focus on the numbers that actually mean new customers.

We work month-to-month. SEO and content-driven work genuinely needs a few months to show its full effect, so we recommend committing to at least a 3-month runway — but you're never locked into a long-term contract you can't exit.

A single freelancer usually covers one skill — ads, or design, or copy. We run the whole system (SEO, social, ads, and the funnel that turns clicks into calls) as one connected strategy, so nothing falls through the cracks between specialists.

You get a straightforward monthly report: what we changed, what we're testing, and the numbers that matter — rankings, leads, and cost per lead. No jargon-filled decks, just what happened and what's next.

A common rule of thumb is 7-10% of revenue for established businesses, and up to 20-30% during an aggressive growth push. For a newer business, start smaller and scale spend once a channel proves it can pay for itself.